Our objective was clear- to elevate, curate and personalize the concert-going experience for every fan, at every venue, every time. Personal tastes and desires dictate who fans listen to, where they see them play, how far they're willing to travel and how often they'll attend. With this invaluable information (read: unstructured data) at our fingertips, we had the perfect ingredients to create a first-of-its-kind fan experience.