THE ZEBRA

As in-house CD/Creative Lead, I was responsible for developing a digitally native online insurance comparison company into a category leader in the InsureTech space. I established and maintained cohesive brand voice, tone and feel across multiple touch-points, built brand awareness, optimized channel usage and helped form LTV for consumers in order to develop meaningful differentiation in the marketplace.

Content- “Ask the Zebra Anything” infographic animation series

Social- “Straight From The Zebra’s Mouth” user testimonials as told by our agents

Marketing- Homeowner's launch creative

Broadcast- DRTV campaign

Content- Executive Thought Leadership video series