SWEET N’ LOW

With a smile and a (pink) wink, the #donthesitaste summer sampling tour challenged people to set aside their preconceived notions about Sweet 'N Low and give us another sip. In doing so, we reintroduced target consumers to the sweetly satisfying taste of Sweet 'N Low and changed the minds of millions of taste buds. To have this site open in a new browser window, click here: sweetnlow.com

The Sweet Season.
The traffic on the sweetnlow.com recipe hub ebbs and flows with the seasons. In order to get consumers excited about what's next on the calendar (and the tasty drinks that come with it), we created a four-season campaign touting our most downloaded cocktail and beverage recipes.