PIRATE’S BOOTY

A niche product with limited national distribution, Pirate’s Booty was ready to launch its first big brand campaign. As the better-for-you snack that helped fuel creativity and a sense of discovery, we gave our little Pirate a big reason for being in the cutthroat CPG category.

Social It’s the pirate life for us! Since winning the social business for Pirate’s Booty, fan engagement increased more than 15%. With a focus on recipes, meal pairings, Pirate themed animations and DIY craft projects, our FB audience alone has increased over 25%.

 

Finding Dory
Brand partnerships and tie-ins are an essential part of the Pirate’s Booty marketing strategy, connecting with kids and moms alike. Creative deliverables included a microsite for desktop and mobile, LTO package design, and standee/in-store displays in anticipation of the film launch.

SpongeBob Sponge Out of Water