Paid social pays off.
Forward-thinking brands recognize the marketing model has changed. The opportunities paid and sponsored social placement can offer puts their messages in front of the right audience at the right time. In an era of shrinking attention spans and endless stimuli, brands that cut through the clutter will be the ones that win.
Facebook In-Feed
45% of Facebook users watch at least an hour or more of videos a week. In-Feed placement helps brands connect with a tailored audience, living alongside native content while viewers “lean-back” and take it all in.
Instagram Stories
From experimentation to emerging brand platform, IGS has quickly evolved into an immersive full-screen experience for brands wanting to stay top-of-mind, boost engagement, create new fans and connect with existing ones.
Facebook In-Stream
Fact: 70% of mobile videos are watched to completion, delivering an on-target rate of over 85%. In-Stream is a Golden Opportunity for brands to place unskippable placement directly within live and on-demand video content.